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One of the many ways to grow your email list is to use a free online challenge.
Today we are talking about using free online challenges to grow your email list. Free online challenges are an awesome way to grow your email list. For those of you that don’t know what a free online challenge is, it’s a series of activities or exercises with a promised result at the end. It’s like a mini course. By joining a challenge people get to experience your expertise and interact with you without having to pay for your services. In a way, they get to test you out. You in return get to show them what you know and get them on your email list.
By joining a challenge you create a community of people who will be engaged and grow your list at the same time. By sending them emails each week your target starts to get to know you. When they participate in your challenge and see that you know what you are talking about you create trust with your audience.
I’ll give you a couple examples of some challenges. I recently held a 5-day challenge to set up your Pinterest Business account. Anyone who was interested subscribed to the challenge via email. Each day the participants would receive an email with that day’s steps for setting up their Pinterest Business account. At the end of the challenge, they should have had their account set up and ready to go!
There will always be people who complete the challenge and other people who don’t. Those that didn’t finish the challenge either weren’t that serious or maybe it just wasn’t the right time for them. People sign up for a lot of things and then get overwhelmed. Your focus should be on the people that did complete your challenge, not those that didn’t. The people that did complete your challenge are serious about the topic and may want more of what you are offering.
Let’s talk about the steps needed to create a challenge.
- The first thing you will need to do is choose a challenge topic. Think about what you want your target audience to accomplish. What is their end goal? The challenge topic should also align with your brand. Don’t do a Pinterest challenge if you are a Facebook strategist. You want the challenge you choose to have a quick win to it. If the challenge is too difficult your audience won’t finish it. Once you decide on a topic you need to decide the length of the challenge. There are 30-day fitness challenges and 5 day quick challenges. You could decide on a 7-day challenge or a 14-day challenge. It really depends on your target audience and what you are looking to accomplish.
- The second thing you will need to consider is the implementation and logistics of your challenge. How are you going to deliver the challenge? Are you going to send an email out each day? Are you going to create a free group on Facebook that everyone is required to join? Will you post a video each day on YouTube? Is it a daily Instagram challenge? Think about where your target audience hangs out and where you will get the most interaction. You want to make sure you send the directions in email and your audience executes in social media if that’s where you want to hold the challenge. You need a reason for them to sign up for your email list.
- Now that you have that under control it’s time to write your outline and create the challenge. The first thing I like to do is a brain dump. What is everything you want to touch on during the challenge? Write it all down. Now that you have everything written down sort it out into steps that make sense chronologically. You want to make sure that everything flows smoothly from day to day and you want to make sure you are giving out good quality content that someone would pay for. When you are writing out your content make sure that you give your audience a reason to interact with you. Have them use a hashtag on Instagram or put comments under a post on Facebook. Whatever it may be, you don’t want it to be one-sided.
- Now that you have your challenge created figure out how you are going to tie it into your paid content if that is the route you are going. If you are only doing a challenge to grow your email list then you don’t need to worry about this step. If you are promoting paid content then figure out how to seamlessly tie it into the end of the challenge.
- The last step is to promote your challenge. If you have an email list send the challenge out to your email list first. Then jump out on social media. Promote it in your social media channels. Go into Facebook groups and on days they allow promotions list your challenge. Promote the challenge on Pinterest. Do guest posts. If you have enough time and the episodes will be out in enough time go on Podcasts and promote the challenge. Post it to Instagram and use the appropriate hashtags so people find your content.
And there you have it. All the steps you need to create and run your own free challenge. If you haven’t already listened to my previous episodes on how to choose your target audience and how to grow your email list. If you haven’t already jump over to my website at www.annapaszkiet.com and sign up for my email list. Not only will you receive updates about my podcast but you will also get my blog posts and other content I don’t share anywhere but with my followers.
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