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Welcome back, ladies! Today we are talking Facebook. Facebook at this current time, is still the largest social media network out there despite all the negative press it has been receiving. Should you be on Facebook? Well, that depends. Is your target market on Facebook? If they are then yes your business should be on Facebook. You have a couple options when setting your business up on Facebook and no using your personal profile is not ok. It is against the terms of service of Facebook to run your business from a personal page. The chances you will get caught are slim but if you do then they will delete your account, all your contacts, photos etc and you will not get them back. It’s not worth it to create networks of people and then lose all of your connections because you didn’t follow the terms of service. You have two main options when it comes to setting up your business account, you can do a Facebook Page or a Facebook Group or both. I’m going to go through the pros and cons of both today.
Let’s start with the Facebook Page. A Facebook Page is set up to be like a personal profile except it’s for businesses and public figures. It’s a public page so anyone can find you and follow you. This is a good thing because people will know that you exist! Fans of a page cannot see everyone that follows a page. If they have friends who follow the page they will see those people and nothing else except a follower count.
Anything posted to the news feed won’t necessarily reach everyone that follows the page. It really depends on the interaction of your page. If you have a lot of people interacting with your page then more people will see your posts. You do have the option to promote posts or create ads with a Facebook Page. You can also create events with a Facebook Page but they are all public so anything private that you want to create can’t happen here. A page also allows you to have a call to action button on your screen. It can be anything from inviting them to your group, to linking them to your website, to asking them to shop or even linking them to your opt-in. My page tell people to join my facebook group.
Facebook pages are harder to grow organically and now basically require you to spend money on ads to grow it. I always tell people to look at the Facebook Page like storefront windows. It’s your chance to give everyone a glimpse of what you are about…so post your content, events, maybe do some ads, post your products or services and any sales you have.
A Facebook group on the other hand is walking into the store to touch, smell and see a product up close. A Facebook Group is a community you create to interact with people about a topic. This is where you show everyone your expertise. This is where you will do exclusive sales to your loyal fans. This is where you do how to trainings. This is where you show people who you are and what you are all about. The groups can be set to public, private or secret. Anyone can find a public group and add themselves to it. A private group is one that people can find but need to be approved to be added to and a secret group you can’t find. You would need to be invited. You can invite people to all three of those groups.
The great thing is if you are trying to make sure you have a quality group you can set up questions that need to be answered before you accept anyone to the group. At this point, there’s no way to track the answer to those questions after you accept the person to the group. The answers disappear so if you want to keep track you need to make a spreadsheet and manually enter the responses before you accept the person into the group or take a screenshot.
Groups have come a long way since they were introduced. Anyone that is a part of a group can see all the other members of that group and interact with them. You can communicate directly with anyone in a group. And when setting up an event you can automatically invite everyone that is a part of that group to the event. This is HUGE! They get an actual event invite. You can also collaborate on documents and share photos that are limited to being shown in the group.
Both pages and groups let you customize your link. For example, the link to my Facebook page is Facebook.com/annapaszkiet. The link to my group is Facebook.com/groups/womenesn. This is short for women entrepreneur success network community. Both pages and groups allow you to have a custom banner.
So which is better and what should you have?
Well, it really depends. I personally think you would benefit from having both. If you ever plan to run ads or want insights then you need a page. A Facebook page also comes up in a google search where a Facebook group does not. If someone is trying to find your business on Facebook they will typically be looking for a page. Unless they know you have a group when people look for a business they typically search for and then sort by a page. You can also link a page to a group that you set up.
Groups on the other hand are where you create the relationships, the know, like and trust. It’s where people interact with each other. Groups typically have more engagement than pages, especially now that Facebook is pushing communities and interaction. As mentioned earlier when you set up an event, whether it’s virtual or in-person it alerts everyone in the group to that event and sends them an invite. That’s really huge when you want to get trainings or sales or whatever out there.
If you are having trouble with facebook or any other marketing strategies let’s jump on a free call.
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