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Today we are going to chat about the benefits of attending a conference, retreat or training. I took the leap and went to my first intimate retreat in March of 2018. It was timed it perfectly. I ended my job on a Friday and flew out for the retreat on Wednesday. It was perfect timing for me in my life. I was making a transition in my life that was a spur of the moment transition. At the time I left I had been in the corporate marketing world for almost 15 years. I had been dabbling on a business and trying to figure out what I wanted to do. I was already doing marketing for people on the side but wasn’t sure exactly what the core of my business would be.
I was nervous to go to the retreat. These were people I only knew online. People I had chatted with and done trainings online with but still just people I knew online. None of my local friends were entrepreneurs so I wasn’t going with a friend. I would be sharing a room with a random person also going to the retreat. I loved the two ladies who were hosting the retreat. Their podcast hooked me and drew me into everything they did. They were real and honest and I was finally getting a chance to meet these ladies.
Going to that retreat was one of the best things I did. It was a small group of people and they are some of the best people I have met. I learned so much that weekend…that making the choice to leave my job before I had a steady income was the right choice. Going to this retreat was a good decision in stepping out of my comfort zone. Building my business wasn’t going to be easy or quick but it was going to be worth it. I finally felt like I was with my people.
So the benefits of attending a conference, retreat or training- it’s nourishment. Nourishment as in nourishment for your growth. It can encourage you and motivate you and inspire you. It gives you a break from the day to day and refreshes your soul. On top of that, you get to connect with like-minded people.
You get to connect with people who get it. They understand what you are going through and your goals and ambitions. Everyone is there for the same reason…to further their career. You get the opportunity to connect and then continue those relationships after the event is over. Maybe even meet some lifelong friends. If you have been long-time “friends” with people online then this can be the chance to meet in real life. Face to Face. You get to know that person even more and solidify that friendship.
On top of meeting friends, it also gives you a chance to meet your mentors. And by mentors I mean people you have been listening to on podcasts, watching on youtube, following their blog and of course following them everywhere on social media. These mentors will probably be the ones teaching the classes.
Speaking of classes, another benefit of attending conferences, retreats or trainings is that you get to learn something new. There are people that will tell you to skip the classes and just network. I don’t agree with this. I think there are always some interesting classes you can go learn something from. Split your time between educating yourself and networking. You will learn something new, possibly meet someone new in the class and possibly meet your indirect mentor.
In addition to this if you yourself want to be a speaker later then this gives you the opportunity to watch other speakers and get to know them and what makes them a great speaker. See what audiences respond to and what they don’t. Also – Get to know the conference planners and connect. It may not be beneficial to you right away but it will down the line.
Another benefit of attending a conference is promoting yourself. When connecting with people they are going to want to know who you are and what you do. You get to give your elevator pitch and make an impression with all the new people you meet. It gives you direct contact with both your potential customers and even your competitors. Being friends with your competitors is not a bad thing. There’s enough to go around.
After attending a conference you can be reinvigorated, motivated and full of new creative ideas. It can give you a fresh perspective on so many areas of your business. You will leave the conference ready to create new content and teach or sell your services or products. But, how do you know if you are ready to attend an event? I don’t really think there is a perfect time to know. It doesn’t matter what stage of business you are in, there’s always a good reason to attend an event.
If you want to attend a few conferences, retreats or trainings then the first thing you want to do is find out if the people that you admire, the people who you follow are doing one. If they are, then go. Look for conferences in your niche and ones that complement your niche. Ask around. Ask people in your niche what their favorite and not so favorite conferences are and WHY. The why will tell you whether it’s something you need to worry about or not in your search. Research speakers and pricing and then plan the ones you will attend. That’s it!
I’m currently in the process of researching what events I’ll be attending in 2020. If you have conferences, retreats or trainings you love to attend jump on Instagram or Facebook and let me know! I’m at annapaszkiet on Instagram and women entrepreneur success community as the Facebook Group.
If you are struggling with the marketing of your business let’s chat. We can jump on a call and I will tell you what is not working in your business.
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